Updating museums - make them donation worthy

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Monette Bebow-Reinhard (grimm1@bayland.net)
Thu, 18 Jun 2009 11:52:04 -0500



From: "Monette Bebow-Reinhard" <grimm1@bayland.net>
Subject: Updating museums - make them donation worthy
Date: Thu, 18 Jun 2009 11:52:04 -0500
Message-ID: <006d01c9f035$1b95b9e0$52c12da0$@net>

My goal is to make the museum national - by showing how this specific site relates to archaic copper history and research around the country. In this respect, I think, a museum can become a breathing, changing place. Plus we have and are developing hands on for kids, which, if you can win kids over, parents are usually grateful.

 

I suggest every museum, if you're looking for ways of refreshing your exhibits, look for ways to connect yourself to other places.

 

For instance, I am mailing contact letters to all lumbering museums in the state (when I get the time) to offer my help in updating their lumbering exhibits by connecting their lumbering history to the history of the first documented, commercial sawmill in the state, now a national historic site
(but not a museum).

 

Monette

Oconto Archiac Copper Museum

 

From: localhistory-request@listserve.uwec.edu
[mailto:localhistory-request@listserve.uwec.edu] On Behalf Of Paul Wolter Sent: Tuesday, June 16, 2009 7:22 AM To: localhistory@listserve.uwec.edu Subject: Re: Museum visitor sign in log and donation container

 

Our membership benefits consist of our newsletter (6 times a year) and a 20% discount on most books and merchandise. I suspect that a county historical society may have a more general appeal than one with a more specific focus like yours (if I am reading your name correctly)

On Wed, Jun 10, 2009 at 10:58 AM, Monette Bebow-Reinhard
<grimm1@bayland.net> wrote:

We have membership too but the subscriptions have come to a virtual standstill. Oh yes, the town is all behind us renovating this museum, but only a few have gotten behind it with a lousy $15. Most people on my list are outatowners.

 

Do you give membership benefits?

 

Monette

Oconto Archaic Copper Museum

 

From: localhistory-request@listserve.uwec.edu
[mailto:localhistory-request@listserve.uwec.edu] On Behalf Of Paul Wolter Sent: Tuesday, June 09, 2009 10:03 PM To: localhistory@listserve.uwec.edu Subject: Re: Museum visitor sign in log and donation container

 

This is kind of related to the donation jar discussion...but the best thing we ever did was make membership categories above just basic. Our basic individual membership is $20 (don't sell yourself short here either...the cinema these days is roughly half of that!) and then we have a family membership at $35 and then other categories like Friend - $50, Supporting -
$100, Patron - $250...right on up to $5,000+

 

We don't give any coffee mugs or mouse pads or anything special to the upper levels. They just get their name in a different category in the newsletter list of new and renewed members. (we do invite our $100 and up members to a special Christmas social)

 

We discovered that people will almost never fill in a membership form as a basic member ($20) and fill in the "Donation" line with an extra $80. What they will do however is sign up at the $100 level because it is there and there a little box to check next to it. It has worked like a charm for us.

 

If you can come up with incentives all the better I guess but we have not found a need. Plus some people are turned off by the "free" gift you are sending to them at upper levels when we all know that it cost something.
(money which many people would rather see put to good use in the organization)

 

Another point while I am on the subject...you must have an aggressive membership retention program (i.e. renewal letters, thank you for joining letters etc.) If they don't respond to a membership renewal letter the first time, try it again in a few months. If they don't respond after a year drop them off your list and for heaven's sake don't give away newsletters to people that aren't in relatively good standing. They'll never renew if there getting the newsletter for free anyway.

 

Donation boxes are great but you must tell visitors that donations are greatly appreciated. Don't expect too many people to give just because it's there. We all have to be unafraid to ask. Also push membership at that time.

 

Paul Wolter

Sauk County Historical Society

 



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