From: RICHARD ALLEN BERNSTEIN <rick.bernstein@wisconsinhistory.org> Subject: FW: FREE Webinar - Why Aren't You Asking for Year-End Gifts? - September 5, 2018 - 1:30 pm CT Date: Tue, 14 Aug 2018 16:38:23 +0000 Message-id: <CY1PR0601MB121190FCB83A585291BCD600F4380@CY1PR0601MB1211.namprd06.prod.outlook.com>
Hello all - Please feel free to join us for this FREE webinar - the first o
f the 2018-19 Local History Webinar series. These programs are sponsored by
Local History-Field Services, Office of Programs and Outreach, Wisconsin H
istorical Society. This program is scheduled just in time for you and your
organization to develop or upgrade your 2018 year-end appeals.
Why Aren't You Asking for Year End Gifts?
Wednesday, Sept 5 1:30- 3:00 pm CT, Presented by Donna Ann Harris, Heritage
Consulting Inc.
According to Charity Navigator, your history organization could be raising
up to 40 percent of its donations during the last six weeks of the year thr
ough an effective year-end appeal. This workshop will give you an overview
and some tools to implement a year-end campaign using both social and tradi
tional media to seek support for the general operations of your historic si
te.
This fast-paced program will outline a simple ten-step process to implement
a campaign starting in mid-November until December 31. We will discuss how
to create a realistic financial goal, prepare your website for online dona
tions, sort mailing lists, create compelling stories and letters/emails, re
inforce the campaign with appropriate PR, schedule and automate thank you l
etters and prepare for the last push between Christmas and New Year's Eve.
Participants will receive an extensive resource packet of materials includi
ng the slide deck, articles, calendar and bibliography.
[https://s3.amazonaws.com/history-list-prod/data/8508/content.jpg]Donna Ann
Harris is the principal of Heritage Consulting Inc., a Philadelphia-based
consulting firm that works nationwide providing training, research, coachin
g and consulting services on historic preservation, audience development, v
olunteer management, heritage tourism, program planning and organizational
development issues for historic organizations and sites.
Prior to starting her firm fourteen years ago, Ms. Harris was state coordin
ator for the Illinois Main Street program for two years and the manager of
the Illinois suburban Main Street program for four years. During her tenure
, Ms. Harris served 56 Illinois Main Street communities, led a staff of 12
and managed a budget of over a million dollars. Prior to her Main Street ca
reer, Ms. Harris spent 15 years as an executive director of three start-ups
and two mature preservation organizations, each with its own organizationa
l and fundraising challenges.
Register for this FREE program by clicking here<https://register.gotowebina
r.com/register/8151587186326756099>.
Richard Bernstein, Southern Region
Local History-Field Services
Office of Programs and Outreach
Wisconsin Historical Society
816 State Street, Madison, WI 53706
608 264 6583
rick.bernstein@wisconsinhistory.org
Wisconsin Historical Society
Collecting, Preserving and Sharing Stories Since 1846<http://www.wisconsinh
istory.org/?utm_source=Email%20Signatures&amp%3Butm_medium=email&am
p;amp%3Butm_campaign=si>