From: Anne Kertscher <sangindoin27@gmail.com> Date: Mon, 9 Sep 2019 13:03:31 -0500 Message-ID: <CAOcJJtVmrBE024X-FDka2sCL2=+Gv7QCGrgdK6_xNF8-a-367Q@mail.gmail.com> Subject: Re: Two Tips for Boosting Attendance and Renewals
Most useful information. This approach is quite possibly an answer to some
of our society's needs and will be presented at our next meeting. Thank you.
Sincerely,
Anne Kertscher
President
Saukville Area Historical Society
On Mon, Sep 9, 2019 at 10:37 AM Paul Wolter <pawolter@gmail.com> wrote:
> Dear all,
>
> I wanted to share with you two little things we have done that have made a
> difference in our museum attendance and membership renewal.
>
> Our museum is housed in a 1904 mansion that is in the middle of a
> residential neighborhood several blocks from main thoroughfares. This July
> we put up 50 full color 11x17 posters around Baraboo that say FREE MUSEUM!
> at the top and show some pictures and basic information. We also put up
> five, only five, 18 x 24 inch yard signs with a picture of the museum and
> basic info on some key intersections in town. Our attendance has gone up
> over 400% for the same 9 week periods of the last two years! We purchased
> the signs from esigns.com on line. I think they were about $15 a piece.
> We hope to use them for at least two years (May - Oct)
>
> Another idea that has worked for us is a postcard reminder to members that
> have not returned their membership renewal after about a month. This little
> postcard is sent out reminding them that they should have recently received
> a renewal form in the mail and requesting that they send it back in. We
> included a picture on the front of the postcard to catch their attention.
> Just this month we had ten people respond to the postcard by renewing their
> membership. This saves us from having to send out another letter,
> membership form and return envelope.
>
> Paul Wolter
> Executive Director
> Sauk County Historical Society
>
> Work 608-356-1001
> Cell 414-539-2609
>
>